Wal-Mart Buying Vudu, the Entertainment Streaming Service.
Wal-Mart, in an effort to curb losses through falling DVD sales have decided to buy Vudu, the popular video streaming service which is installed as standard on many media devices and is used by millions of people.
The New York Times have reported that Wal-Mart have been informing various Hollywood institutions and production companies of the purchase and it will soon be in total control of the streaming service.
What little information there is about the deal seems promising. Wal-Mart will complete the deal once the creases are ironed out and Vudu will “continue developing entertainment and information delivery solutions such as Vudu Apps”.
This is quite promising an perhaps it’s just what the online entertainment industry needed. With another big player entering the field piracy is being dealt one last blow as customers demand more quality especially with the ever growing popularity of HDTV and now 3D. We’ll have more on this new takeover in the coming weeks.
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