Facebook, Social Sharing Central

Social sharing is what has made social media and the Web 2.0 era so successful. Rather than rely on emailing content we find interesting online, we are afforded the opportunity to share that same information with a click of a button to a global audience. It’s not uncommon for stories to gain traction extremely fast due to how widespread the social networks are. Driving traffic to your site, to a specific post, has never been easier with the access to the numbers of people we have today.

That being said, I’m sure Facebook never imagined it would be in the position it is today. Currently Facebook stands at a whopping 44% of social sharing activity. That’s almost two times more than Twitter and simply dominant over Yahoo and other sharing methods. With almost half the market, data is being shared at unimaginable rates online as people “Like” “Share” or “Comment” on content that their friends are posting.

Search engines don’t even really fall onto the radar with as much that is going on in Facebook. Some pundits are event commenting how Facebook may be where future users source their information as opposed to Google, Yahoo, or other methods. Twitter with it’s millions of users and faster response rate has nothing on Facebook.

So do you find yourself sharing more dominantly on Facebook than any of your other networks? Is this a shift in  how people are consuming content and a tell tale sign of how people are engaging online? Should be interesting to see how long this can keep up and where Facebook will go with this.