Google New Launches New … Scarves?

I know, I thought it was weird when I first read it but the story checks out. Last year, fashion designers who participated in a designer program in partnership with big industry publications and organisations such as Vogue were asked to design scarves which were inspired by the massive internet giant Google. Well, the results are in and the top three scarves have gone on sale, amongst other items.

To me, they look like a badly stitched, rushed attempt at making some sort of double-ended sock. But then I don’t know fashion. I mean, they must look good if they’re selling for $300!

Flora Gill designed an oversize, multi-yarn, intarsia hand-knit scarf incorporating silk bias trim with wool and nylon yarn. Inspired by Google’s multi-functionality and diversity, the scarf features Google’s signature colors and is designed to be worn in several ways.

Even more bizarrely, Google are also pedalling things like a ‘Vintage T-Shirt’ which is inspired by Google Maps and an old fashioned magnifying glass which will cost you $200. Well, I guess every company has to diversify their income stream.