YouTube Launches Univision Channel for Growing Spanish Language Market
YouTube has been the dominant social space for videos around the world. The most highly searched video site has everything from
entertainment, DIY videos, music, clips, and more residing on the Google servers and made accessible to all of us with a simple search. With over 1 million searches a day, they are doing something right.
Most recently YouTube made big news with the release of their Univision channel for the growing Spanish speaking market. This brings into the fold a whole demographic that may have been apprehensive to use Google due to language barriers, but now content in their native language will be something that they can adapt to, and YouTube will surely reap the benefits. This is the fruits of a deal that was agreed upon and announced to the press back in November. With Univision providing full content, whether it be clips or entires shows, the video are now searchable from within YouTube giving exposure to both brands in an amazing way.
This is a huge move for Univision, as this is the first time their content has been made available on the internet outside of their own proprietary websites. Combining content from Univisions major networks, Univision, TeleFutura, and Galavision, the network plans to expand its content, seek original programming for the internet, and have notable celebrities share weekly wrap-ups of shows to keep users caught up on everything happening at the station.
