Will AT&T’s Buzz Search be a Success?
Back when the internet was gaining huge amounts of users at the turn of the millennium, everything was about the World Wide aspect. But now, it’s worn a little thin. Don’t get me wrong, it’s still useful and connects people and companies all over the planet. But local search is where there are big bucks to be made. Think about it, aren’t you more likely to click on an advertisement when it’s a 20% discount for the Chinese restaurant around the corner, instead of an offer for the Chinese HiPhone?
All the major online services have caught on with Twitter being the latest having launched Local Trends. Now, Buzz.com looks to catch in on the local .com boom. At the minute it’s still in Beta testing. But more and more tech blogs are talking about it.
While Buzz.com will rely heavily on social networking sites such as Twitter and Facebook, At&T have stressed that they have not built a social networking site, although you will be able to share many things with friends and family. By indexing what people are talking about as well as working with companies and advertisers, buzz.com will provide people will accurate search results for things like clubs, restaurants, shops, deals and much more. It’s like social media for local businesses.
I can’t wait until Buzz comes out of private Beta. It sounds like a great service to get the skinny on what’s going on in your locale. If you want to try your luck at getting a private invitation, click here.
Want to know the best places to go or businesses to call? Let buzz.com help you tap your social net for business recommendations from the people you trust most – your friends and family. – Buzz.com
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