Make This World a Better Place: Electric Car Manufacturer Is On The Rise
We all want to make the world a better place. And one of this generations most controversial topics is of course, global warming. A start-up Better Place aims to raise enough money to reduce our dependency on fossil fuels (namely petroleum) for things like transport, energy generation and manufacturing. They have started with the biggest offender – cars.
This year, they’re going to start developing an infrastructure in Israel which will support the growth of electric cars. Commercial models will be going onto the market in 2012.
So far, the company which is funded by big investors (largely by HSBC) have generated $350 million since 2007.
Recently, they have been launching apps and products which aim to make electric vehicles more appealing and socially ‘cool’, such as their iPhone app named ‘A Day in the life of an EV driver’. This outline how EVs work and what’s involved in owning and running one.
Further countries on the list after Israel include Denmark, Japan and the US. It is in these countries that the company will be developing charging technologies and will be aiming to make running an EV much easier than it currently is by creating new technology. Hopefully, one day soon, they’ll be better than owning a normal petrol powered car so we’ll all make the switch.






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