Online Radio Stations Still Relevant?

While terrestial radio has suffered severe losses in listenership, satellite radio and applications like Pandora and Slacker have been on the rise. The transition was bound to happen as listeners sought after a la carte style music that played exactly what they wanted. The ability to make your own stations is the next step in this hierarchy of listener ownership of the digital airwaves.

So where does terrestial radio stand these days? Radio stations still maintain an online presence, now offering their streaming content direct from the website. So while advertisers begin to shift with the transition, radio struggles to stay relevant these days as the primary source of information, entertainment and our favorite music.

It was years ago that I was introduced to a little application called Earthtuner. I think it was around 1997 when I came across this application that allowed me to find radio stations from around the world. I remember this clearly because I loved listening to stations directly streamed over the computer from other countries. In the days before iTunes, music apps, and stations with stream content there was Earthtuner, my virtual connector to anything I wanted from around the world.

More recently there is a similar application called Antenna that runs on the Adobe Air platform and offers up similar services to Earthtuner. The application allows users to search a database or interactive map of thousands of stations. User will be able to search by country, genre, or by clicking on any area on the map. Leave ratings for other users as you browse the most popular stations that others have recommended for you.

Do apps like this make terrestial radio interesting again?

Tags: Advertising digital radio listenership radio streaming content streaming media