Move Over Nike+, Enter Adidas miCoach

Exercising and technology have merged and now tracking your fitness levels has never been easier. As we approach a new year, many of us are already planning those gym memberships and in awe over dreams of losing weight. There’s nothing wrong with that, but sometimes we need a motivator, something to encourage us. Nike+ was an excellent introduction and pairing itself with Apple forged a relationship between two of the most recognized brands in the world. Nike+ has cornered the market in min-tracking devices for your exercising habits, but perhaps their days have been numbered by a new Adidas product.

Adidas has introduced their new miCoach ($70-$140) to an unsuspecting exercise crowd. The problem with Nike+ is that it was only functional with Apple products, and there are still many people who don’t like being tied down to proprietary hardware, so the miCoach definitely has a market to attract.

The miCoach offers “an audio feedback box, heart rate monitor, and stride sensor — or the MiCoach Zone — which pairs the heart rate sensor with a visual feedback wristband — to receive color-coded workout guidance that tells you when to speed up, slow down, hold steady, or end your workout,” according to the site. It also goes on to say that it’s a more advanced system then the Nike+. I’m not a miCoach owner, but I am a Nike+ owner and so far it’s has served it’s purpose for me, but I’m interested in seeing how the matching color-coded bracelet would change my workouts if I knew when to speed up my workouts and when to slow down.

Tags: internet miCoach Nike Nike Plus online technology