Digg’s Traffic Slump

Social media for the promotion of blog posts and other online material has really taken off in the past two years. Perhaps the most famous (and notorious for crashing websites) is Digg.com – launched a few years back with funding of just $40 million and is now the world’s leading social media promotion website. That is of course, if you only look at sites aiming to promote content alone.

Twitter on the other hand has become a social media promotion tool and a social network – a devilish combination. Because of this, Twitter passed Digg’s traffic rating back in March and is continuing to climb despite periods of stagnation in terms of traffic. Digg however, is falling. Since September, a 15% drop in traffic is indicated by the ComScore graph above and we haven’t even seen the results for December yet.

As the war between Facebook and Twitter calms down could we be now seeing Digg trying to take on Twitter in a no-holds-barred?