@ Steven, thanks for the link love. Regarding your question, I think 2008 will be the year for companies who are bringing a highly effective fresh approach to the way we all buy and sell ad inventory.

Take a look at Aductions, Michael Kwan from Johnchow.com called it one of the most transparent ad companies yet. That’s because the Aductions Platform is a departure from the traditional ad network model where publishers do not really know how much their inventory is truly worth.

On the platform, publishers basically state how much they want for their inventory, and advertisers bid on them real time. So if you list 1k impressions at $2, you will get $2(less commissions) credited to your account when the inventory is bought by an advertiser. You can even get $3(less commission) due to bidding wars. Needless to say, all price actions are transparent and open for you to see real time.

The Platform also allows advertisers to seamlessly track the performance of every single creative within their ad campaign. Being able to track granular details of your ad campaign helps you determine which segments of your ad campaign is working from the one’s that are not. Aductions takes care of the ad serving functionalities and maintains accurate reports on all ad campaigns.

Another unique feature is the way ads are tagged. This unique tagging system enables advertisers to find ad spaces seamlessly. Meaning, you don’t need to be doing 500K impressions a month in order for your ad space to be visible.

Finally, the Aductions Platform allows you to withdraw funds as soon as an ad is served to your ad space. Yup, you don’t need to wait x amount of days or months to get your money transferred to you. And you can even sell ads on a Pay Per Day model. Something most of the other networks don’t provide.